At the heart of any great city is that city’s transportation system. In fact, you could make a convincing argument that a good transit system functions like a circulatory system, moving all of us red blood cells around to keep the city oxygenated and full of life. With the pandemic soon-to-be in our collective rearview mirror, we wanted to remind riders that Metro is still here moving in rhythm and doing its part to keep riders safe.

Winner: Golden HSMAI Adrian Award

For this spot, we drew inspiration and tried to pay homage to Go-go music, which originated in D.C. with the rise of artists like Chuck Brown and Trouble Funk.

Doing Our Part — Go-Go | Radio | :30


ART DIRECTOR: Alex Belgrave
CREATIVE DIRECTOR: Matty Walker
DIRECTOR OF PHOTOGRAPHY: Brett Ludeke