Modern advertising is a strange beast — a mixture of traditional/branding and earned/owned media. Still, I feel at home. Given my background, that’s not too surprising. I’ve been a news writer, an Imagineer and an advertising copywriter — which has by far been the most fun I’ve had in my career.

Facts about me:

• My parents changed my name when I was 3. I found out by accident when I turned 18.
• I was part of a Kickstarter to bring hovercrafts for personal use to the United States. It failed.
• Animatronic pirate Johnny Depp? I’ve seen him naked.
• I can and have applied on-camera makeup by the light of a wildfire.
• There is one other Joel Mazmanian in America. Sometimes, I wonder if he’s mad that I own this URL.